Wednesday, February 9, 2011

Prices of home appliances manufacturers do not have Chinese New Year open play

 Gome Home Appliances prices
response to rumors: supplier notification not received before the Spring Festival

media reports, the appliance manufacturers brewing prices, the average increase 5 % to 10%, saying the channel has received a manufacturer's price increase notification. This occurred in the Spring Festival peak sales of home appliances, therefore, is considered to be pre-holiday home appliance prices to stimulate consumption, speculation, triggering the Development and Reform Commission and other relevant departments of the attention.

for the matter, Gome side said that although the appliances will be affected by price changes in raw material price factors, but in the current supply and demand and the market highly competitive environment, the appliance price More is determined by the market, at present, the United States has not received home appliances supplier notice on commodity prices. On the contrary, from January 24 to play on Feb. 24, the United States home appliance store for one month's Spring Festival temple fair is popular in progress. In the meantime, the United States the major shopping malls in the appliance goods, not only did prices, and the United States and the United States put together a promotional vendor resources to ensure a more favorable price. U.S. sales data from the country to see, during the Spring Festival will be a new low price of home appliances, and sales have been significantly higher than a year ago.

small appliances have a war against Smart from the wind. In the traditional small appliance market is saturated, in order to expand the profit point, small appliance manufacturers began to smart products to market.

Recently, the U.S. launch of smart cooker Xinhua Group, intelligent microwave ovens and other products, while other companies are developing smart appliances, water dispenser, intelligent humidifiers and other products.

It is understood that smart small household appliance market is still blue sea, the smart electric rice cookers, for example, the PRC, a survey data show that mechanical rice cooker still occupy the mainstream in China's market, the market still accounts for 68% of sales, while the smart rice cooker market growth at an alarming rate. Last year, the rapid growth of the industry smart rice cooker, rice cooker sales in the United States intelligence has reached 400 million units, achieved 51.88% of the market, Supor has more than 140 million units sold. U.S. sales of electrical appliances of life Song-Tao Wang, director of marketing, said this year China is expected to reach sales of smart rice cooker 10 million units.

market growth potential in large and small household appliances enterprises In addition, small appliances meager profits in recent years, general R & D is the main reason for the high-end smart products, hope that this product can improve the margins.

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