Unique enough to increase the pricing of the luxury brand of the mystery of ordinary people, those astronomical labeling to consumers a sense of psychological satisfaction. Luxury face of crisis and not the items, is not waiting to spend money as if waiting to receive a substantial government assistance ultra-low discount.
in Shanghai, a shopping mall in just a few months to do a straight sale will be more than luxury brands, Burburry, Gucci and other brands after another CK.
promotional discount as long as luxury goods message appears, some big names of the fans are still flocking mm can not be denied to people in the enjoyment of the house, the car in this round of financial turmoil in the discount, they also hope to have a more affordable price luxury.
The price of luxury goods, the price is the one of the key elements of consumer orientation, which leads to the inevitable reality that there is a paradox: if a low price can also purchase the same product, then they would not find the ; the feeling.
party to reduce, to go out in the past to reduce hh symbol identity, status, taste the sale of luxury goods, must therefore directly affected by the financial crisis, the sales decline. they will take the way the general consumer price promotions do ?
in accordance with the Fudan University School of Management assistant professor of marketing, Fudan University - Italy Boke Ni (Bocconi) Chinese fashion and luxury goods management project director, luxury brand management expert LU Xiao judgments, although each will trigger a round of economic cycle market luxury brands survive the crisis, but they face a crisis and did not because it is tantamount to self-non-repeatable way .
luxury pricing of the where very few people really pay, but someone will be curious to go in, then why the surprise at a Versace jacket could sell such a high price of $ 3,000. In this regard, the explanation is that Americans mm Versace, just this one brand, is enough to show them with GAP (another mid-range clothing brand) the price of anything, although the latter priced at just $ 100.
unique enough to increase the pricing of luxury brands on the ordinary person the mystery is. So, Boyds first men's shop in Philadelphia to see a price of $ 3,000 on the shelves of Brioni (one to the Kennedy family, community and other top U.S. supplier of dress) suits, the first impression is that the prices ;. that even after experiencing the luxury pricing Schwarz raised a series of studies, he will those This is the upper limit mm in the usual luxury and fashion industry, the pricing rules.
. with a bottle opener, for example, has a feature for luxury bottle opener is not enough, because the price of goods to meet the demand for aesthetic, so the design, concept, we need additional input ; In addition, the opener must be a status symbol, reflecting some kind of cultural taste. So, luxury goods makers need to re-invest the additional funds to meet the latter of br> Wolfgang. Laci Le had the This brings the difference between brand-name and non brand name: the former are always asked myself, What is the best of everything + exchange gains and losses + reasonable profit + brand premium.
The most important rule is the one to keep the same product in different markets around the world on the price of consistency. and where high transport costs, tariffs and international retail and marketing expenditure has generated huge cost of luxury goods are often high, the secret of their sales volume is not a l r, but the high cost, the limited high price then sell. , you can sell high price. Indeed, the profits of the year rose YSL.
Therefore, these astronomical labels are to consumers a sense of psychological satisfaction, and ultimately makes the suit as the price of $ 3,000 for the high price of the Barry Schwarz in stunned, but also an involuntary to float his own psychological level acceptable to the end, he chose a price is purse not difficult to understand consumer psychology mm proved their high-priced so reasonable.
assuming the financial crisis is not worrying, and perhaps high-priced luxury brand strategy for the challenge will be slightly less. but the mass consumer goods prices fall, people can not help but think whether luxury brands should also be adjusted in the price.
but LU Xiao think that these doubts are unrealistic, because the price, the luxury brand is not too much bring the public imagination of goods, high operating costs, risk, high technology, management skills complex. So they gradually abandoned the category of business, the last of these brands have been several large international luxury goods Integration Group.
dressed behind the crisis of survival
The price of space. Assuming such circumstances, because they had to maintain a high price, but not the presence of l dead volume r, then the future positioning of the brand still exists, otherwise there is no reason why they make a comeback? dawn of the , the global luxury goods sales to decline in 2009, the proportion will reach 7%. The Federation of the Swiss watch industry's latest data, high-end watch sales in 2009 should be able to continue, but this year's growth will not more than 5%, compared with the growth rate in 2008 reached 10% in 2007 even as high as 16%.
the same time, Cartier, IWC and other famous watch brands Richemont Group, the owner of the future will not clear warning that its CEO Johann Rupert, Richemont Group in October 2008 sales growth slowed to 1.6%, sales in the U.S. and Japan decreased by 2% and 7%. Bulgari looks bad, and its Watch some of the first 9 months of 2008 turnover fell by 5.8% in July to September is the rapid decrease 7.4%.
This is because the brand out there constantly, and the new brand re-entry. because most of the luxury brands are, without exception, bear the high rents, divided by l r Guarantees payment of rent, the rent they need some higher spending in other mass consumer goods. assuming they have not sold a bag the last few days, that would mean they need to pay their own security at the end of the rental. The high-end stores.
side of the high cost of imported luxury goods, while the purchase of the financial crisis caused by group of assets shrink. under the liquid assets, millionaires, compared with 2007, losses amounted to 36% of assets; 2000000-5000000 millionaire dollar liquid assets, 10% loss of assets; and liquid assets of 100 million to 200 million Hong Kong dollar millionaires asset loss of 13%.
approved, basically sales completely. but if has not sold, they will withdraw from the market. different from the self-defeating.
you?
in Shanghai, a shopping mall in just a few months to do a straight sale will be more than luxury brands, Burburry, Gucci and other brands after another CK.
promotional discount as long as luxury goods message appears, some big names of the fans are still flocking mm can not be denied to people in the enjoyment of the house, the car in this round of financial turmoil in the discount, they also hope to have a more affordable price luxury.
The price of luxury goods, the price is the one of the key elements of consumer orientation, which leads to the inevitable reality that there is a paradox: if a low price can also purchase the same product, then they would not find the ; the feeling.
party to reduce, to go out in the past to reduce hh symbol identity, status, taste the sale of luxury goods, must therefore directly affected by the financial crisis, the sales decline. they will take the way the general consumer price promotions do ?
in accordance with the Fudan University School of Management assistant professor of marketing, Fudan University - Italy Boke Ni (Bocconi) Chinese fashion and luxury goods management project director, luxury brand management expert LU Xiao judgments, although each will trigger a round of economic cycle market luxury brands survive the crisis, but they face a crisis and did not because it is tantamount to self-non-repeatable way .
luxury pricing of the where very few people really pay, but someone will be curious to go in, then why the surprise at a Versace jacket could sell such a high price of $ 3,000. In this regard, the explanation is that Americans mm Versace, just this one brand, is enough to show them with GAP (another mid-range clothing brand) the price of anything, although the latter priced at just $ 100.
unique enough to increase the pricing of luxury brands on the ordinary person the mystery is. So, Boyds first men's shop in Philadelphia to see a price of $ 3,000 on the shelves of Brioni (one to the Kennedy family, community and other top U.S. supplier of dress) suits, the first impression is that the prices ;. that even after experiencing the luxury pricing Schwarz raised a series of studies, he will those This is the upper limit mm in the usual luxury and fashion industry, the pricing rules.
. with a bottle opener, for example, has a feature for luxury bottle opener is not enough, because the price of goods to meet the demand for aesthetic, so the design, concept, we need additional input ; In addition, the opener must be a status symbol, reflecting some kind of cultural taste. So, luxury goods makers need to re-invest the additional funds to meet the latter of br> Wolfgang. Laci Le had the This brings the difference between brand-name and non brand name: the former are always asked myself, What is the best of everything + exchange gains and losses + reasonable profit + brand premium.
The most important rule is the one to keep the same product in different markets around the world on the price of consistency. and where high transport costs, tariffs and international retail and marketing expenditure has generated huge cost of luxury goods are often high, the secret of their sales volume is not a l r, but the high cost, the limited high price then sell. , you can sell high price. Indeed, the profits of the year rose YSL.
Therefore, these astronomical labels are to consumers a sense of psychological satisfaction, and ultimately makes the suit as the price of $ 3,000 for the high price of the Barry Schwarz in stunned, but also an involuntary to float his own psychological level acceptable to the end, he chose a price is purse not difficult to understand consumer psychology mm proved their high-priced so reasonable.
assuming the financial crisis is not worrying, and perhaps high-priced luxury brand strategy for the challenge will be slightly less. but the mass consumer goods prices fall, people can not help but think whether luxury brands should also be adjusted in the price.
but LU Xiao think that these doubts are unrealistic, because the price, the luxury brand is not too much bring the public imagination of goods, high operating costs, risk, high technology, management skills complex. So they gradually abandoned the category of business, the last of these brands have been several large international luxury goods Integration Group.
dressed behind the crisis of survival
The price of space. Assuming such circumstances, because they had to maintain a high price, but not the presence of l dead volume r, then the future positioning of the brand still exists, otherwise there is no reason why they make a comeback? dawn of the , the global luxury goods sales to decline in 2009, the proportion will reach 7%. The Federation of the Swiss watch industry's latest data, high-end watch sales in 2009 should be able to continue, but this year's growth will not more than 5%, compared with the growth rate in 2008 reached 10% in 2007 even as high as 16%.
the same time, Cartier, IWC and other famous watch brands Richemont Group, the owner of the future will not clear warning that its CEO Johann Rupert, Richemont Group in October 2008 sales growth slowed to 1.6%, sales in the U.S. and Japan decreased by 2% and 7%. Bulgari looks bad, and its Watch some of the first 9 months of 2008 turnover fell by 5.8% in July to September is the rapid decrease 7.4%.
This is because the brand out there constantly, and the new brand re-entry. because most of the luxury brands are, without exception, bear the high rents, divided by l r Guarantees payment of rent, the rent they need some higher spending in other mass consumer goods. assuming they have not sold a bag the last few days, that would mean they need to pay their own security at the end of the rental. The high-end stores.
side of the high cost of imported luxury goods, while the purchase of the financial crisis caused by group of assets shrink. under the liquid assets, millionaires, compared with 2007, losses amounted to 36% of assets; 2000000-5000000 millionaire dollar liquid assets, 10% loss of assets; and liquid assets of 100 million to 200 million Hong Kong dollar millionaires asset loss of 13%.
approved, basically sales completely. but if has not sold, they will withdraw from the market. different from the self-defeating.
you?
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